Instamart is Swiggy's second foray into groceries, after Swiggy Stores which aggregates existing stores in cities. It caters to the urban convenience seekers & online grocery shoppers who rely on instant delivery of groceries & weekly grocery baskets. Instamart offers real-time inventory control from Swiggy’s dark stores, reducing cancellations & increasing order fulfillments
I managed a team of two designers, each working on pre-order & post-order journeys of Instamart.We worked at speed with 3 product managers, 8 front-end & back-end engineers, marketing team, biz team & the merch creative teams.
I provided guidance to my team during the process and contributed to hands-on deliverables for engineering, merch and marketing assets in a tight window. The project was green-lighted on May 06, 2020 and first launch was on Aug 10, 2020 in Gurgaon.
Think about your behavior when you enter a store. You will focus on filling your cart with the items you need. In that journey, you might indulge and pick up an item or two on impulse. You will probably wander around a bit, pausing before an interesting display that catches your eye.
In order to mirror the real-life experiences of shopping for groceries in brick-and-mortar supermarkets or stores. we devised the 3i framework as below:
